Post by account_disabled on Feb 28, 2024 8:30:32 GMT
Your business must be present on social media. This is clear, you will have already read and heard it a million times! And you've probably opened accounts on the main channels. But can you say what the status of these assets is? Do you know their characteristics and their effectiveness? It's time to launch a Social Media Audit and analyze the tools at your disposal! Social Media Audit: how to analyze your social presence WHAT IS A SOCIAL MEDIA AUDIT? An inspection is usually a time of concern. In this case, however, it is the best way to shed light on your online presence! The Social Media Audit is the process of verifying the existence and status of each of your individual company accounts on the various social networks . It is performed by compiling a file that delves into both the data that distinguishes the profiles and their characteristics.
Sometimes it even includes profiles of impostors Nigeria Phone Number pretending to be your company! BECAUSE YOU NEED IT Being present on social media is not enough for your business to benefit from these channels. Your profiles must be optimized for maximum effectiveness and you must also organize your presence according to a precise strategy. Having opened an account on a social network and then keeping it empty or not updated is a real damage to your image! If you have just taken over the management of corporate social media marketing , the Social Media Audit is the ideal starting point. It not only helps you clarify your ideas but also allows you to lay the foundations for creating an effective strategy. HOW TO PERFORM A SOCIAL MEDIA AUDIT You will discover many things during your investigations. So first you have to create the file where you can save them, perhaps a spreadsheet or a text document . Then you have to insert the elements you are interested in marking, such as: the link the social handle the responsible person the target key metrics the two or three best posts possible notes Now it's time to find out which social networks your company is present on.
Don't assume you already know them, accounts may exist prior to your hiring. To find them, in addition to informing yourself internally, you must both do searches directly within the platforms and on Google (using the name of the brand and perhaps also of the main products). Once you find the accounts, examine them one at a time. Were they created correctly? Are your profile and cover images eye-catching? Are regular updates published? Is the already acquired audience on target? Mark all the information about the file you created. At this point it's time to decide. Which accounts to keep and which to close depends on both their status and your goals. If the latter are not in line with the open profiles and you don't think it is possible to bring them back on track, perhaps it is time to delete them. The social channels you work on must be right for the results you want to achieve and the audience you want to reach . Otherwise they just become a waste of resources. Centralize information and access. This way, control over your accounts will become easier and you will be able to easily manage changes or interventions. Plus, you'll already be ahead of the game when it's time to do another test! Now you know why and how to do a periodic Social Media Audit.
Sometimes it even includes profiles of impostors Nigeria Phone Number pretending to be your company! BECAUSE YOU NEED IT Being present on social media is not enough for your business to benefit from these channels. Your profiles must be optimized for maximum effectiveness and you must also organize your presence according to a precise strategy. Having opened an account on a social network and then keeping it empty or not updated is a real damage to your image! If you have just taken over the management of corporate social media marketing , the Social Media Audit is the ideal starting point. It not only helps you clarify your ideas but also allows you to lay the foundations for creating an effective strategy. HOW TO PERFORM A SOCIAL MEDIA AUDIT You will discover many things during your investigations. So first you have to create the file where you can save them, perhaps a spreadsheet or a text document . Then you have to insert the elements you are interested in marking, such as: the link the social handle the responsible person the target key metrics the two or three best posts possible notes Now it's time to find out which social networks your company is present on.
Don't assume you already know them, accounts may exist prior to your hiring. To find them, in addition to informing yourself internally, you must both do searches directly within the platforms and on Google (using the name of the brand and perhaps also of the main products). Once you find the accounts, examine them one at a time. Were they created correctly? Are your profile and cover images eye-catching? Are regular updates published? Is the already acquired audience on target? Mark all the information about the file you created. At this point it's time to decide. Which accounts to keep and which to close depends on both their status and your goals. If the latter are not in line with the open profiles and you don't think it is possible to bring them back on track, perhaps it is time to delete them. The social channels you work on must be right for the results you want to achieve and the audience you want to reach . Otherwise they just become a waste of resources. Centralize information and access. This way, control over your accounts will become easier and you will be able to easily manage changes or interventions. Plus, you'll already be ahead of the game when it's time to do another test! Now you know why and how to do a periodic Social Media Audit.